Mayalit | “Smart Lighting Control, Legend Continues” — CDN 2025 Partners Conference Successfully Concludes

Mayalit | “Smart Lighting Control, Legend Continues”: CDN 2025 Partners Conference Successfully Concludes  

On March 3, 2025, the CDN 2025 Partners Conference, themed “Smart Lighting Control, Legend Continues,” was successfully held at the Crowne Plaza Huizhou. Partner representatives from across the country came together for this inspiring event.  

The conference agenda featured:  

- President’s address  

- General Manager’s thematic report  

- 2025 sales strategy  

- Product strategy and new product launch  

- BACH high-end project operations strategy  

- New product experiencing session  

- Awards gala dinner  

The conference aimed to build consensus, foster collaboration, and explore new growth opportunities in the era of intelligent transformation—laying out a shared vision for the future of CDN and its partners.

Mr. Du Gang (Chairman), Thomas Hu (CEO/President), Jeff Chen (General Manager), Mr. Li Zhaorong (Vice President), along with the executive management team, department heads, and employees, warmly welcomed partners who had traveled from across the country. Together, we revisited CDN’s corporate vision and values, strengthening unity, building momentum, and driving high-quality brand development.  

In his opening address, CEO/President  Thomas Hu highlighted that we are living through a period of rapid and profound change, with markets evolving at an unprecedented pace. He emphasized that in such a competitive environment, we must move forward with determination — standing still or becoming complacent is not an option. In the year ahead, CDN will continue to reflect, innovate, and adapt, enhancing our expertise and operations. By working closely with our partners, we will achieve shared success and sustainable growth.

Mr. Hu Yonghong, CEO/President

General Manager Jeff Chen delivered a keynote report titled “Smart Lighting Control, Legend Continues.” His speech explored four key areas — The Era, Retrospection, Opportunities, and Strategy — offering insights into current trends, CDN’s development journey, the broader market environment, and the company’s strategic direction.  

He emphasized that in today’s rapidly changing world, companies that achieve sustained growth are those that can accurately seize opportunities shaped by macroeconomic forces and government policies. With the lighting industry presenting vast potential, CDN will remain committed to steady operations, improving quality and efficiency, and breaking free from industry stagnation.  

Through technological innovation, product upgrades, enhanced services, and new business models, CDN aims to overcome market saturation. The company will advance digital service innovation, build a comprehensive traffic operations system, and fully mobilize to achieve its four key business objectives for 2025. With strong momentum, CDN is determined to drive business growth in both H1 and H2, working side by side with partners to lead the industry’s transformation and shape a bold new future.

Mr. Chen Shi, General Manager

Ms. Li Zhuo, Deputy General Manager of Domestic Sales, presented “Adapting to the New Cycle: Daring to Pursue Balance and Change” — an in-depth interpretation of CDN’s 2025 sales strategies. She provided a thorough analysis of market trends across key sectors, including real estate, hospitality, corporate, and retail.  

Ms. Li outlined targeted competitive strategies for both engineering projects and retail operations, introducing tailored solution packages designed to meet diverse market needs. She also detailed channel development plans, with clear partner recruitment goals, strict entry and evaluation standards. The strategy focuses on seizing new opportunities, driving innovation, and working hand in hand with partners to achieve outstanding results.

Ms. Li Zhuo, Deputy General Manager of Domestic Sales

Mr. Lai Dong, Director of the Channel Sales Center, delivered a keynote presentation on “Retail Marketing Strategy.” He shared insights on targeted partner recruitment, operational strengthening, channel optimization, flagship store development, and profitability improvement.  

The strategy features a tiered product portfolio and focuses on building a seamless online-offline marketing ecosystem to drive sustainable growth for the retail business.

Mr. Lai Dong, Director of the Channel Sales Center

Mr. Zhou Yang, Deputy General Manager of Technical Solutions, presented the “2025 Product Strategy and New Product Launch.” He introduced CDN Industrial’s brand portfolio — CDN Lighting, BACH, Mayalit, and SJ — and highlighted their distinct positioning. He explained how these brands work together to form a complete lighting ecosystem for diverse applications.  

The 2025 product launch focuses on the engineering, retail, and smart sectors, leveraging innovative technologies to deliver exceptional lighting experiences. The offering includes comprehensive project support and service systems across the entire project lifecycle, ensuring a fast and effective response to customer needs. With strong growth momentum, CDN will continue working closely with partners to lead the lighting industry into a new era.

Mr. Zhou Yang, Deputy General Manager of Technical Solutions

Ms. Zhu Xiaokui, Head of Integrated Store Solutions, delivered a presentation on “Introduction to CDN Lighting’s Integrated Store Solution Business.” She noted that in traditional models, design, products, and construction are often disconnected. CDN’s Integrated Store Solution bridges this “last mile” of product delivery by offering a full-service solution that combines products, design, construction, and after-sales support — setting new standards for commercial space development.  

Looking ahead, CDN will continue to expand its nationwide service network and strengthen its position as a leading provider of integrated store sales and service solutions.

Ms. Zhu Xiaokui, Head of Integrated Store Solutions

Mr. Xu Changcai, Senior Marketing Director, delivered a keynote speech titled “BACH High-End Project Operation Strategy,” offering systematic strategic guidance for partners across the country. He highlighted the six core competitive advantages of the BACH brand and outlined its marketing strategies.  

Mr. Xu also invited Mr. Lai Dong, Director of the Channel Sales Center, and Mr. Lu Dongping, Brand Product Director, to share insights on channel precision operations, pricing strategies, and the BACH product portfolio with its core technologies. In addition, distinguished partners Wang Shengli and Zhang Yining shared their experiences on BACH’s strengths and challenges in high-end projects, as well as their work on luxury hospitality developments — further strengthening partners’ confidence in the brand’s future.

Mr. Xu Changcai, Senior Marketing Director

During the conference, Mayalit hosted an exclusive sales partner meeting. Product managers delivered focused presentations, offering clear, in-depth explanations of Mayalit’s optical performance, installation essentials, and commissioning procedures.  

Combining theory with hands-on demonstrations, the session helped our sales partners gain a more accurate understanding of the products’ lighting performance and operational logic. The meeting not only strengthened partners’ technical knowledge but also provided practical support for improving the professionalism of end-user services.

The conference included an exhibition tour featuring the 2025 New Product Hall, the Home of Lighting, Premium Retail Pavilion, House of Light, and the Spring Banquet Dining Experience Hall — all highlighting CDN’s latest products and solutions.  

As CDN Industrial’s professional museum lighting brand, Mayalit curated three key experiencing zones for the event: the Product Display Zone, Product Demonstration Zone, and Smart Control Zone. These areas showcased new product lines including the Sek, Pax, Ben, Ajaw, Xul Mini, and Zac series.  

Visitors were invited to adjust lighting parameters themselves, experience the flexibility of intelligent control, and explore comprehensive museum lighting solutions — from essential functional lighting to dynamic, scene-adaptive applications.

The Sek Series is an intelligent museum lighting solution that enables real-time light tracking and quick adjustment of illumination direction. It also supports app-based scene presets and sequential operations.

Karma, powered by patented “Fermat” optical technology, redefines free-form optical surfaces to create a dynamic interplay of light, shadow, and art within a space.  

Beidou combines its self-developed BDS control system with patented Fermat optical technology and the precision E3 transmission architecture, pioneering the shift from static to dynamic lighting optics.

Our integrated store construction solution offers a full-cycle service — covering product, design, construction, and after-sales — to deliver efficient, professional turnkey projects and set new standards for commercial space development.  

The Spring Banquet series provides a smart lighting solution tailored for the catering industry, featuring a full-color gamut lighting scheme and an energy management platform designed specifically for restaurant environments.  

ML5.0 Magnetic Linear Light

With a breakthrough ultra-thin 3.9 mm profile, the ML5.0 combines three patented core technologies with an innovative “1+2+N” magnetic smart lighting system. It delivers a one-stop solution for multi-space, multi-scenario, and multi-functional lighting needs, leading the trend in minimalist, ultra-slim linear spatial aesthetics.

SAROS Diamond Series

The SAROS Diamond Series features Fermat optical technology with diamond-textured lenses, delivering comfortable, glare-free illumination. It is ideal for both accent and ambient lighting applications. Fully compatible with the Mi Smart ecosystem, the series offers a versatile product portfolio that ensures seamless interoperability across multiple systems — meeting the diverse needs of residential and commercial spaces.

BLT 3.0 smart lighting system

As the core hub for whole-home smart systems, BLT 3.0 integrates PLC power-line carrier, BLE Bluetooth, and BLT 2.0 single-wire protocols. It bridges ecosystem gaps by seamlessly connecting with major IoT platforms, including Xiaomi MiJia, Baidu Xiaodu, and Apple HomeKit. By tapping into these rich ecosystems, BLT 3.0 enables personalized, flexible, and comprehensive smart home solutions.

IES intelligent energy management system

Powered by AIoT and digital twin technologies, the IES intelligent energy management system sets regional data standards and enables centralized control of diverse systems and devices. It provides comprehensive, eco-visualized operations and management across regions.  

Now fully integrated with DeepSeek R1 (full-capacity edition), IES offers intelligent applications including energy forecasting, equipment maintenance, user behavior analysis, and carbon emission management. By improving the efficiency and precision of energy management, it helps drive the green and smart transformation of energy systems — delivering meaningful economic and environmental benefits for businesses and society.

CDN’s growth has always been made possible by the unwavering support and trust of its partners. To express our gratitude for this shared journey, we established eight awards to recognize partners for their outstanding contributions in 2024: Museum Model Project Award, Biennial Target Achievement Award, Rising Partner Award, Product Promotion Award, TOB Business Expansion Award, TOC Operational Excellence Award, Outstanding Contribution Award, and Distinguished Partner Award.  

Nearly fifty exceptional partners were honored for their achievements at the award ceremony dinner, celebrating the spirit of collaboration and progress as we look toward new horizons together.